The reasons Plummer’s Great Bear Lake and Tree River Lodges produce such big fish.

Get back on the water faster, stay out longer, and count on your batteries for years to come by giving them proper care.

Essential skills for every angler

Six jetty fishing tips when fishing inlets and passes.

Today’s Power-Poles and Talons deliver increased versatility and ease of use.

Dolphin, mahi or dorado: by any name, one of the ocean’s most perfect gamefish

Since the inception of the Bassmaster Classic, bass boats have seen fantastic design improvements that help anglers not only catch more fish, but do so efficiently and safely.

Simms Fishing Products has joined the growing number of fishing companies dedicating their manufacturing resources and expertise to assist in the fight against the Coronavirus pandemic.

Bass anglers are creatures of habit. We reach for baits that have rested in our tacklebox for years, like comfort food on a Sunday morning.