When Murphy’s Law Shows Up, You Want Power-Pole in Your Corner
But here’s where Power-Pole separates itself from every other company out there.
The Data Is In: Lithium Pros Sets The Benchmark for Marine Power Performance
Lithium Pros Sets The Benchmark for Marine Power Performance
Crack the Winter Code: BBZ Strategies & FishLab Tackle for January's Best Fishin
Use BBZ's 2026 insights & FishLab lures to dominate winter fishing. Target bass, trout, pike & more in January. Learn seasonal patterns now.
The January Mindshift – Seeing the Frozen Water Through a Predator’s Eyes
In the updated Big Bass Zone, I dive deep into a concept most anglers completely miss in winter: The Predator’s Winter Calculus. It’s not about metabolism; it’s about energy efficiency.
If You Think You Know It All, Stop Reading Now!
"If you're the type who thinks your tech and tackle have you dialed in—ego armored up—stop reading now. This isn't for you. But if you've ever replayed a missed strike and wondered 'why,' then lean in. This is the deeper dive you've been missing. The edge that defined my life wasn't in my box; it was in my mind."
A Letter for the New Year: Looking Back to Move Forward
As we stand on the brink of 2026, I find myself doing what many of us do—looking back at the year that’s closing, not with a scorecard, but with a heart that’s felt a lot.
Merry Christmas to my incredible friends, family, and sponsors!
Merry Christmas to my incredible friends, family, and sponsors!
